Fully-integrated event campaign
Tampa's Lowry Park Zoo's created a Halloween event that was fun, spooky and entertaining event for the whole family. This event needed to appeal to younger and older family members, stand out in the saturated Halloween event market, and incorporate the unique animal aspect of having a Halloween event at the zoo.
ChappellRoberts created a campaign that was appealing to both young and old, by creating a campaign that visually focused on aspects of mysterious animals – to help it feel intriguing and slightly-spooky. The branding was high-contrast and bold, to ensure all mediums were eye-catching. The end result was a sell out event that was fun for the whole family.
Concept development across full campaign
Branding identity and style guide
Concept execution across:
Digital, static and extended billboards
Art Director and Graphic Designer at ChappellRoberts