I developed the logo design and branding identity for Radiation.
The brand is clean, uncomplicated and strong. Like our approach to work, we focus on what’s really important in order to simplify the complicated. We’re not following a trend or just making something pretty, our brand is intentionally bold but simple, so it will stand strong as trends come and go.
The wordmark is a simple, evenly spaced sans serif font is used to look elegant and contemporary.
To customise our wordmark to capture our values as a business, we’ve included a symmetrical triangle. This represents the importance we place in building a strong foundation in order to grow upwards and prosper. Both the left and right corner of the triangle are the client and ourselves, coming together. The diagonal line featured on our site and branding identity shows upwards motion of growth.