CMA Recycling were seeking a rebrand for their Scrap Shop businesses and overseas shipping company. They wanted their business to appeal to both their Scrap Shop customers, as well as overseas buyers. The new logo should also hint to their recycling, ‘green’ aspect of their business. The overall look should feel strong and easily-recognisable.
Radiation developed the name Phoenix Metal Recyclers, and myself and the Creative Director designed a logo to show the continuation of recycling, portrayed a phoenix and showed the cross-globe trade of their business. The colour palette ties in with their existing green colour palette, and most importantly translates across their collateral; such as trucks, skips, buildings and branding identity.
Collateral style guide
Building signage for head office and metal shop
Graphic Designer for Radiation