Forest & Bird wanted nature back on the political agenda. The future is more than jobs and economic resilience was the message, nature is part of it. The brief was create a campaign that focused on this.
When you think of elections, there's usually big, bold colours and clean typography associated with each party. Utilising that 'rule', I created a bold, bright yet positive brand that represented New Zealand nature. I developed an overall style that was modern and down-to-earth that would portray Forest and Bird’s campaign accurately. For the logo I created flora of iconic New Zealand native plants to create a wispy, delicate pattern.
DLEs, forms & stickers