Art direction, photography direction and design for The Warehouse’s fully-integrated 2019 Christmas campaign. 2019 Christmas was all about celebrating the diverse kiwi Christmas traditions. Whatever that may be for your family The Warehouse is the one place to get sorted for Christmas.
Freelance Art Director at The Warehouse Group
Photography by Stephen Tilley
Branding identity for Outspoken Coffee. Nitro cold brew coffee served on tap, off a tricycle. On the beach. I designed and art directed an eye-catching and strong (just like the coffee) brand, that encompassed the unique product and contrasted against the beautiful surroundings of Waiheke Island.
Art direction and design for a retail campaign for The Warehouse. The Valentine’s Day campaign for jewellery was based around celebrating love, in a contemporary and modern take to appeal to the younger target audience. Designing assets for mailers, instore POS, digital banners and social media.
Freelance Art Director at The Warehouse Group
Fully-integrated campaign for Tampa's Lowry Park Zoo. For the Halloween event at the zoo, we created a campaign that was appealing to both young and old by developing a campaign that visually focused on aspects of mysterious animals – to help it feel intriguing and slightly-spooky.
Art Director and Graphic Designer at ChappellRoberts
Logo design and branding identity for Radiation. The brand is clean, uncomplicated and strong. Like Radiation’s approach to work, it focuses on what’s really important in order to simplify the complicated.
Fully-integrated brand campaign for Mosaic Co. Florida. We created a campaign that focused on the science and expertise that the Mosaic employees apply to their work to regenerate and restore the previously mined land, for local counties around Florida.
Art Director and Graphic Designer at ChappellRoberts
Fully-integrated brand campaign for the Tampa Bay Buccaneers. ChappellRoberts were the agency of record for one of 32 NFL teams in the U.S. We developed the 2015 campaign that encompassed the energy, rally-cry and pride of the game, as well as create a campaign that had integrity – win or lose.
Art Director and Graphic Designer at ChappellRoberts
Logo design and branding identity for Phoenix Metal Recyclers. Myself and the Creative Director designed a logo to show the continuation of recycling, portrayed a phoenix and showed the cross-globe trade of their business. The branding identity was bold, bright and modern to stand out in the industry.
Illustration for Southern Cross’ CareHQ virtual consultation app
I created the storyboard and illustrations for CareHQ’s explainer video. I also created the ‘how to’ illustrations on the app.
Branding identity, packaging design, website design, and art direction for Kaitoke Wilds. Kaitoke Wilds is a natural skincare range inspired by plants. The branding, packaging and website are simple and clean, with beautiful flourishes of nature.
Design for Metlifecare Retirement Villages.
Developing and executing design for marketing material across all 25 Metlifecare Retirement Villages. Outputs include OOH billboards and bus backs, digital banners, landing pages, brochures and print material.
Fully-integrated campaign for Florida Hospital. A campaign that spoke to every part of becoming a mother: from pregnancy, birth to young childhood – called The Birth Day Experience℠.
The campaign was targeted to younger, millennial mothers. Therefore the direction felt soft, boho-style and warm colours through photography, language and graphic elements.
Art Director and Graphic Designer at ChappellRoberts. Web designer Lissy Anger
Branding identity and packaging for Ripponvale Wine. The wine is elegant, rich and pretty special – which is why the bottle needed to feel as so. Hand painted cherry trees contrast against the clean, linear typography, creating an eye-catching contrast.
Annual report website design for DTCC. I designed 2015’s digital annual report focusing on creating a dynamic, innovative and clean annual report.
Art Director and Graphic Designer at ChappellRoberts
Event brand campaign for No Shame Records (now Mishu Records). Design for an event campaign for SXSW. I created a high-contrast, bright poster that would represent Texas, where SXSW is held. I developed an idea of having a bull with a Texas flag on his hide, with his shadow revealing the title of the No Shame and The HoC showcase title.
Event campaign for Tampa’s Lowry Park Zoo’s Dino’s Alive! event. The event was popular throughout Florida, with giant animatronic dinosaurs throughout the zoo.
It was a chance for our agency to have some fun with our advertising – with eye-catching billboards, print ads and digital ads. We also captured a TVC.
Creating all social media content for Dayle ITM – including concept development, photography and videography direction, design, and copywriting.
All work belongs to The Social Shop.
Photo and video by Fratelli Media.