Challenge. I was approached by Waiheke Resources Trust to design a series of DLEs that would bring awareness to sustainability on Waiheke Island, New Zealand over Summer. The aim was to educate new residents, tourists and locals alike, to live sustainably on Waiheke.
Strategy and end result. How do you encourage people to put the effort in to live more sustainably? Well, what makes Waiheke so special is the quaint, kitsch and kiwi-classic nature of living on Waiheke. So why not frame ways to live more sustainably (such as composting, minimising water use, etc.) in a classic, bright and cheerful New Zealand scene? I developed an overall style that encompassed the bright, positive and fun pop-art style and that had illustrations of iconic Waiheke baches, water tanks and the landscape. The typography was eye-catching and visible when stacked on a shelf/ DLE stand.