Marie Holdaway

Tampa's Lowry Park Zoo – Creatures of the Night Event Campaign, at ChappellRoberts

Client work at ChappellRoberts. 

 

Brief. 

Tampa's Lowry Park Zoo have an all-new, frighteningly fun event for the whole family this Halloween. ChappellRoberts were required to create a campaign that appealed to young families, stood out in the saturated market, and incorporate the unique animal aspect of having a Halloween event at the zoo.

End product.

The ChappellRoberts team worked closely together to fulfill the clients requirements of this campaign, and pushed the boundaries where possible to make it memorable. Working within budgets and deadlines, the end result is a multimedia campaign that's saturated the Tampa market. 

Deliverables. 

Branding Identity and Style Guide

Print Ads

Static (with extension) and Digital Outdoor Boards

Web Banner Ads

Social Media Banners

Radio

TV

McDonald's Collateral
(Tray Liner, Lawn Signs, Bag Stuffers, Window Decals)

 

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