Marie Holdaway
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Tampa Bay Buccaneers – Siege The Day 2015 Campaign (ChappellRoberts)

Client work at ChappellRoberts, as Art Director/Graphic Designer

 

Brief. 

ChappellRoberts were selected as the agency of record for the Tampa Bay Buccaneers – one of 32 NFL teams in the U.S. 
ChappellRoberts was to develop a new 2015 campaign that encompassed the energy, rally-cry and pride of the game, as well as create a campaign that had integrity – win or lose.

End product.

After weeks or concept development and brainstorming, the ChappellRoberts team created a new name for the 2015 (and beyond) brand campaign: Siege The Day. Siege the Day encompasses the raw energy, pep-talk and commitment to the sport, as well that each day is a new day to own it – regardless of previous outcomes. The overall campaign look featured the players in their at the fore front, with elements of gritty steel, and roughed up typography. To add to the hype of a new football season, the ChappellRoberts teams created a teaser campaign, which eluded to the "Siege is Coming". This teaser included: outdoor countdown clocks, digital creative and print. 
Once revealed, the Siege The Day campaign completely saturated the Tampa Bay market with media, such as: taking over the signage of the 65,000 capacity Raymond James Stadium, 3D inflated billboards and shape-based ads.

Deliverables. 

Branding Identity and Style Guide

Print Ads (Full page, half page, shape-based, spadea wraps)

Static (with extension), 3D inflated and Digital Outdoor Boards

Web Banner Ads

Page Takeover Digital Ads

Landing Page Countdown

Radio

TV

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