Marie Holdaway
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Ad Campaign – Tampa Bay Buccaneers

Client work at ChappellRoberts. Graphic Designer.

Brief. 
ChappellRoberts were selected as the agency of record for the Tampa Bay Buccaneers – one of 32 NFL teams in the U.S. ChappellRoberts was to develop a new 2015 campaign that encompassed the energy, rally-cry and pride of the game, as well as create a campaign that had integrity – win or lose.

Strategy and end result.
After months of concept development and brainstorming, the ChappellRoberts team created a new name for the 2015 (and beyond) brand campaign: Siege The Day. Siege the Day encompasses the raw energy, pep-talk and commitment to the sport, as well that each day is a new day to own it – regardless of previous outcomes. The overall campaign look featured the players at the fore front, with elements of gritty steel and roughed-up typography. To add to the hype of a new football season, the ChappellRoberts team created a teaser campaign, which eluded that the "Siege is Coming". This teaser included: outdoor countdown clocks, digital creative and print. 
Once revealed, the Siege The Day campaign completely saturated the Tampa Bay market with media, such as: taking over the signage of the 65,000 capacity Raymond James Stadium, 3D inflated billboards and shape-based ads.

Deliverables. 
Branding Identity and Style Guide
Print Ads (Full page, half page, shape-based, spadea wraps)
Static (with extension), 3D inflated and Digital Outdoor Boards
Web Banner Ads
Page Takeover Digital Ads
Landing Page Countdown
Radio
TV

Awards (All awarded to ChappellRoberts)
Season Campaign – Silver ADDY Award
Integrated Campaign – Gold Communicator Award
Print Ad Campaign – Gold Hermes Creative Awards
Integrated Marketing Campaign – Gold Hermes Creative Awards
Online Campaign – Best Online Campaign Internet Advertising Competition
Online Campaign – Graphic Design USA Web Design Awards
 

Senior Digital Director – Charlie Militello
Head of Creatives – Sarah Tildsley
Senior Web Developer – Adam Alvis

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