Brief. Mosaic Company Florida wanted to create a fully-integrated campaign that educated the local communities and beyond about Mosaic's dedication to their work of phosphate mining, and how the employees are putting science to work in the communities they live in.
Strategy and end result. ChappellRoberts developed a campaign that framed the Mosaic employees in the landscapes and environments they work in. ChappellRoberts' aim was to highlight the science that Mosaic employees apply to their job each day, in order to restore and preserve previous phosphate-mined land. The end result was stunning photography of Mosaic employees doing their jobs amongst thriving natural landscapes.
For web, we encouraged the community to interact and respond to the campaigns' site, by allowing the users to download the breathtaking photography to use as background, share the imagery on social media, and to sign up to receive news of Mosaic's involvement in their counties.
Deliverables. Photography Web Banner Ads Print Ads Website Outdoor Boards
Web Developers – Adam Alvis and Rubens Jean Paul Head of Creatives – Sarah Tildsley Photographer – Steve Widoff