Marie Holdaway
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2017 Campaign – Mosaic Company

Client work at ChappellRoberts. Graphic Designer and Art Director.

VIEW LANDING PAGE HERE.

Brief. 
Mosaic Company Florida wanted to create a fully-integrated campaign that educated the local communities and beyond about Mosaic's dedication to their work of phosphate mining, and how the employees are putting science to work in the communities they live in.

End product.
ChappellRoberts developed a campaign that framed the Mosaic employees in the landscapes and environments they work in. ChappellRoberts' aim was to highlight the science that Mosaic employees apply to their job each day, in order to restore and preserve previous phosphate-mined land. The end result was stunning photography of Mosaic employees doing their jobs amongst thriving natural landscapes. 

For web, we encouraged the community to interact and respond to the campaigns' site, by allowing the users to download the breathtaking photography to use as background, share the imagery on social media, and to sign up to receive news of Mosaic's involvement in their counties.
 

Deliverables. 
Photography
Web Banner Ads
Print Ads
Website
Outdoor Boards

Web Developers – Adam Alvis and Rubens Jean Paul
Head of Creatives – Sarah Tildsley
Photographer – Steve Widoff

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