Fully-integrated brand campaign
Mosaic Company Florida wanted a fully-integrated campaign that would that educate the local counties about the positive aspects of phosphate mining.
ChappellRoberts created a full-integrated campaign that focused on the science and expertise that the Mosaic employees have, and how they apply that to their work, to help regenerate and restore the previously mined land. We photographed 8-10 employees in their place of work. The photography was targeted to each county they worked in, as well as their unique roles, and the copy tied in perfectly with the photography. The output was different print ads to target the different counties, digital banners, outdoor boards (print and digital) and a landing page.
Concept development and design execution across 24 print ads
Concept development and design execution across outdoor boards
Concept development and design execution for landing page
Concept development and design execution for digital banners (HTML5 and GIF)
Photography art direction
Art Director and Graphic Designer at ChappellRoberts