Challenge. Lucio's Pizza is a fourth generation classic NYC style Italian restaurant in Brooklyn, NYC. They're releasing a limited edition 8-inch pizza, and want to make a unique, trendy pizza box and carryout bag that captures the tough, traditional and unique characteristics of Lucio's. The pizza box and bag must be one colour.
Strategy and end result. One thing that is apparent in Brooklyn is that Italian heritage and tradition is oozing from every delicious slice. Capturing the essence of the tough-natured tradition and culture of both Brooklyn and Italy was crucial, so I illustrated a masculine-looking chef surrounded by hidden elements of Italy and Italian cooking.