Marie Holdaway
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Logo Design – Waiheke Sustainability Centre

Timeline. 3 weeks
Type of work. Client, pro bono
Client. Waiheke Resources Trust

Challenge.
Waiheke Sustainability Centre is a non-profit based in the heart of Oneroa, Waiheke Island. Their mission and vision is to educate the locals and visitors on how to live sustainably. They wanted a logo that represented their goals, and that would become an additional local icon.

Solution.
The one thing we all want from a sustainable town, is a connected community and a healthy, symbiotic environment. I wanted to portray this in the logo, by showing a closed circle. The elements within the logo are of iconic enclosed bays, the sun rising, and two different kinds of water; to depict both sea and fresh water (Waiheke Resources Trust protect both bodies of water.) To show their positive mission, I included a kereru in flight. To help make the logos (3 variations) memorable and iconic, I included bright, bold and almost kitsch colors and legible, modern typography.

 

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