Challenge. To design a 52 page booklet for Forest and Bird. This will be given to incoming New Zealand Ministers to highlight pressing environmental issues in New Zealand.
Solution. I developed an overall style that allowed for striking section titles, allowing the imagery to really shine, featured key icons to group sections, and an easy to follow layout. Due to the limitation of breathing space for the body copy, I created pull quotes to emphasize the importance of each section, as well as break up the text. The end result was a simplistic, legible and sleek booklet that utilized Forest and Bird's colour palette and allowed for their stunning images to really stand out.