Marie Holdaway
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Forest and Bird – Annual General Report

Timeline. 2 weeks
Type of work. Client, pro bono
Client.  Forest and Bird

Challenge.
To design a 52 page booklet for Forest and Bird. This will be given to incoming New Zealand Ministers to highlight pressing environmental issues in New Zealand.

Solution.
After reading through the supplied copy, I realised that the booklet would be heavily text based. The key was to design the it to allow the text to be legible, show strong hierarchy and most importantly–read well. I developed an overall style that allowed for striking section titles, allowing the imagery to really shine. I also created consistent treatment to the typography. Due to the limitation of breathing space for the body copy, I created pull quotes to emphasize the importance of each section, as well as break up the text. The end result was a simplistic, legible and sleek booklet that utilized Forest and Bird's colour palette and allowed for their stunning images to really stand out.

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