Marie Holdaway
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Ad Campaign – Florida Hospital

Client work at ChappellRoberts. Graphic Designer and Art Director.

Brief.
Florida Hospital launched a fully-integratred campaign (print, digital, TVC, outdoor boards) to showcase their new birth care plan that was introduced to the Tampa market, called The Birth Day Experience℠. The Birth Day Experience℠ treated every birth (pre-natal, during birth and post-natal) like the special event that it is – ensuring new mum's received the best experience and expertise, catered just for them. This campaign was targeted to 20-35 year old mum's and mum's to be, that were social-media savvy (Instagram, Pinterest and Facebook) and that were on trend with the boho, elegant and feminine style in photography, design and fashion.

Strategy and end result.
The team at ChappellRoberts created an overall style for the campaign that appealed to the target audience by showcasing beautiful, dream-like photography, a warm, soft colour palettes, and relatable heart-felt copy. My role was to Art Direct the photoshoot and design all print material such as print ads, DLEs, outdoor billboards and building signage. Across all ads, both print and digital, we has 3 varieties of ads (copy and imagery) to cater to each part of a mum's birthing timeline – pre-birth, birth and post-birth (Dream, Deliver, Discover). 

Awards.
Print Campaign – Silver ADDY Award
Website & Video – Silver ADDY Award
2017 Hermes Creative Awards – Platinum

Deliverables. 
Photography
Web Banner Ads
Print Ads
Website
Outdoor Boards

Senior Art Director (Designed all digital) – Lissy Anger
Web Developers – Adam Alvis and Rubens Jean Paul
Associate Creative Director – Glenn Horn
Head of Creatives – Sarah Tildsley
Photographer – Laura Gattis

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