Brand Launch Campaign: Florida Hospital launched a fully-integrated campaign to showcase their new birth care plan to the Tampa market, called The Birth Day Experience℠.
We developed a fully integrated campaign (print, outdoor, digital banners and landing page) that spoke to every part of the special time a mother is having a baby: from pregnancy, birth to young childhood. Florida Hospital Tampa’s The Birth Day Experience is there for them every step of the way.
We targeted younger, millennial mothers who are drawn to soft, boho-style photography with warm colours.
Concept execution across all print ads and outdoor board
Photography art direction
Art Director and Graphic Designer at ChappellRoberts