Fully-integrated brand campaign
Florida Hospital Tampa launched a fully-integrated campaign to showcase their new birth care plan to the Tampa market, called The Birth Day Experience℠.
ChappellRoberts developed a fully-integrated campaign, including print ads, outdoor boards, digital banners and a landing page, that spoke to every part of the special time a mother is having a baby: from pregnancy, birth to young childhood. Florida Hospital Tampa’s The Birth Day Experience is there for them every step of the way.
We targeted younger, millennial mothers who are drawn to soft, boho-style photography with warm colours through art-directed photography, language and graphic elements.
Concept execution and development
Photography art direction
Art Director and Graphic Designer at ChappellRoberts