Brief. BGB Construction is a humble building company that creates masterpieces. The switched on, down-to-earth and hard working employees are what make the business what it is.
Strategy and end result. I created a logo based on “thinking outside the box”, while the branding collateral featured clean, modern typography and a minimal natural colour palette and textures. I photographed the workers in their environment and wrote copy that matched the humble, yet experienced, tone-of-voice.