Marie Holdaway
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Brand Campaign – Tampa's Lowry Park Zoo

Client work at ChappellRoberts. Graphic Designer and Art Director.

Brief. 
Tampa's Lowry Park Zoo have a frighteningly fun event for the whole family every Halloween. ChappellRoberts was required to create a campaign that appealed to young families, stood out in the saturated market, and incorporate the unique animal aspect of having a Halloween event at the zoo.

End product.
The ChappellRoberts team worked closely together to fulfill the clients requirements of this campaign, and pushed the boundaries where possible to make it memorable. Working within budgets and deadlines, the end result is a multimedia campaign that saturated the Tampa market. 

Deliverables. 
Static (with extension) and Digital Outdoor Boards
Branding Identity and Style Guide
Social Media Banners
McDonald's Collateral
Web Banner Ads
Print Ads
Radio
TV

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